Branding Identity
A comprehensive visual identity and logo design system for the 23rd Gulf Engineering Forum (GEF). While the prestigious forum rotates hosting duties annually across different countries in the MENA region, the 2022 edition was proudly hosted in Oman and organized by the Oman Society of Engineers (OSE), uniting international academics and industry professionals.
Date:
Client:
Oman Society of Engineers
Industry:
Non Profit Organisation
Services:
Branding
Digital Assets
Graphic Design_Printables
Logo Animation & concept
COLOR PSYCHOLOGY
HEX #1C86A1
Primary Color — Deep Cerulean / Teal. Signifies the Water element in a natural relief connotation.
HEX #091220
Secondary Color — Midnight Steel / Graphite Blue. Depicts the seriousness of engineers at work to avert disasters.
HEX #DDE356
Accent Color — Lime Chartreuse / Vivid Yellow-Green. Signifies people coming together to triumph for the sake of all.
The Forum aims to lead the discussion on the role of Engineers and Disasters’ related Specialists in mitigating and preventing the destructive effects of disasters and finding viable solutions using latest technologies and design methods.
The Falling Dominos: Represent the compounding, cascading effects of natural hazards (such as earthquakes, floods, hurricanes, or landslides) where one failure triggers another (e.g., an earthquake causing structural damage, followed by power grid failure, flooding, and supply chain collapse).
The Highlighted Yellow Domino: Represents Prevention and Mitigation—the strategic interventions, engineering safeguards, and structural designs that break the chain reaction and protect communities.
